Peloton's Dara Treseder : Wisdom From The Top with Guy Raz That has been a guiding principle in my life. She also serves on the board of Robinhood. In 2020, Dara was elected as a Board of Director to PG&E, and named to Business Insider's "25 Most Innovative CMOs in the World". At Autodesk, Dara oversees the company's worldwide marketing, brand & communications, global demand generation, and education business teams. (m(a,g,e(),c()),!0):!1}function m(a,d,c,e){function k(){setTimeout(function(){v(48,"run timeout "+e);g()},e)}function g(){setTimeout(function(){0< These are real people in their real homes, sharing their real experiences.. Chief Marketing & Comms Officer | P&L Owner | Board Director 58m Report this post . She is indeed one of the best marketing leaders. I knew that Stanford would allow me to develop more holistically. MC:As a marketer, how do you find the line between building authentic community and, ultimately, pushing product? } And I think that's so important. At Peloton, the Beyonc collaboration was exciting because shed been a Peloton member for years, so it was authentic and not just kind of a silly celebrity endorsement. Key departures and Planet Fitness stock potential represent exciting developments for investors. As the company's SVP, head of global marketing and communications, Treseder is responsible for building Peloton's brand and its rider community. Submit your stories now via social or: Pregnant singer ushers in bride at a strangely unique wedding, Tiwa Savage ushers in the bride, Dara Johnson, Get our Top Stories delivered to your inbox, Asake shares his inspiring story, says 'I was a dancer, poverty pushed me to sing', Tiwa Savage confirms robbery attempt at her house. Were continuing to follow our North Star of putting members first. You Can Get in Good Shape Money-wise, Black-Owned Coworking Spaces Are Providing a Safe Haven for POC, announced a partnership with longtime member Beyonc. My mother used to always repeat this saying to me, which is the north star for my life: Ambition with contentment. When I was young, I didnt know what that meant, but now I know exactly what it means. How does Peloton earn back the trust of consumers? I would be developing a more comprehensive toolkit. Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. Opinions expressed by Forbes Contributors are their own. But it's exactly that." Covids home fitness darling enjoyed over a year of rapid expansions as lockdowns and work-from-home arrangements spurred a massive home workout revolution. [1] NPR called her "one of the most influential marketing leaders of her generation". PU: "e8fb7a77-a6a1-52d7-8a43-c309c26aec8b" Dara has received several awards and industry recognition for her work. To the happy couple, we wish you a very happy married life. Clammy high-fives and grunting gym bros were replaced by tagging fitness influencers in sweaty selfies, live feed comments and other digitized socializations. Peloton hasnt announced a potential replacement for the soon-to-be vacant position. Of course, Peloton and Instagram models werent the only ones who raked in the profits. We might say the same thing, but people receive it in different ways. That was deeply powerful for me. Dara Treseder is leaving Peloton for Autodesk just weeks after a broader executive shakeup. Some of that has to do with the history of how Black bodies were abused and denigrated. Treseder has already hired Ryan Reynolds Maximum Effort as a creative partner, having worked with the agency while at Peloton. [2], In 2022, she was recognized by Forbes as the #1 most influential CMO in the world. That's what makes me proud. [7] Peloton stock dipped amid news of its marketing head going to work for Autodesk. But her mother encouraged her to dream big and to follow her ambition if it . Planet Fitness sits in an unusually robust macroeconomic position. There's very much the artist side of me, the storyteller, who loves to connect with consumers on a very deep level, and be a part of culture. What's our purpose? b(a,"js",!1);return u(a)&&a in h? How do you speak to them in a way that they can hear you? The estimated speaking fee range to book Dara Treseder for your event is $50,000 - $100,000. She is an alumnus of Harvard University [5] and of Stanford Graduate School of Business, where she obtained an MBA in 2014. Dara Treseder is a people-person. DT: Being a Peloton member adds value to your life. "The New Normal" left some brands stronger than ever. You may opt-out by. g}}}function r(a,b){null===s?d(3):A(a,b,24.1)&&(0
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