| 2 p.m. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. "Not Sorry", in the age of public apologies, are words we seldom hear. The original incarnation of Reese's #NotSorrywas a response to the campaign Sorry, I Was Eating a Milky Way launched by competitor Mars in 2012. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. 30 Commercials You Didn't Realize Were Voiced By Celebrities Reese's doesn't care what you think about its thin peanut butter cups We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. They are the character in the murder mystery who it definitely cant be. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. And to make it even harder to resist, we used real products across all our communications. A landing page features videos and recipes. ET, ranked No. AdWatch: Reeses / Not Sorry - Decisions - YouTube . AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. Reese's TV Spot, 'We'll Stop' - iSpot.tv While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? Were not gonna stop. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. (229) Buy Now. Not sorry. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. Of course the food collided and supposedly Reeces Cups were born. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago This isnt Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Any other use of real names is an accident and a coincidence. originated in marketing campaigns for this candy. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline I know my way around a Reeses and their brand and I take them very seriously. What is Reese's slogan? An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. Reese's | Not Sorry Dylan Ostrow The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. (we don't. In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at which originally debuted in 2012. You can connect with Reese's on Facebook, Twitter and YouTube. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. What the hell is it even supposed to mean?? Were not sorry we know exactly what were doing. ET, Webinar Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. And the newest innovation, Reeses with pretzel bites, geniusest. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. New comments cannot be posted and votes cannot be cast. Reeses.. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. The "Not sorry" slogan from Reese's commercials. Of course, one was eating chocolate and the other was eating peanut butter. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? Reeses is the greatest candy on the planet. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. We, and our partners, use cookies to deliver our services. EXCLUSIVE: Nora Hannons House Fires Back! Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. Privacy Policy. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. What is Reese's slogan? - Foodly The . I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Adding pieces to the cup, genius. My MAGA cousin does this not sorry crap on Facebook all the time. (@Chickenwench) November 2, 2018. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. But then, the movie nears closer to its third act, more people have died, the suspect pool is draining, and Reeses remains. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. Especially that "Are you drooling?" "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Is it a cry for help, or is it a cover up? Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. No one was asking if they were sorry or what they werent sorry for, they just confessed. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. Literally just every ad for Reese's Not Sorry campign. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. I remember that.
